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Some of these studios “were already in a precarious position pre-pandemic, or just getting by - maybe had 10, 20 percent profits,” explains Freixes. Performer and content creator Joslyn Jane notes that some are already recycling old scenes, a move that does not often go over well with paid subscribers. SEE ALSO: Twitter and the porn apocalypse that could reshape the industry as we know itīut this functional shutdown has lasted so long that small-to-mid-tier studios are starting to run out of content. But they’re usually only off for a couple of weeks at a time, and on rare occasions. Performers also often turn to side hustles, or dip into their savings, during those shutdowns. Major production companies also tend to have rainy day funds or diverse investments and side hustles, like their own fan site platforms. (The last such shutdown occurred in 2018.) They stockpile scenes that they can keep churning out even during a shutdown - big studios may have enough content to last to the end of the year. Studios are used to closing down, sometimes for weeks on end, when industry health monitoring systems detect HIV infections in their performer pools.

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In mid-July, the organization warned that it had learned of over a dozen individuals who had recently worked on porn sets and later tested positive for the coronavirus The costs of shutting down productionĭespite the moratorium’s end, many content producers have opted to stay offline indefinitely, thanks to the costs and complexity of implementing coronavirus safety and testing protocols, or to their firm beliefs that no mitigation strategies can really, reliably keep workers safe yet.

The FSC lifted its moratorium in mid-June and published a set of guidelines for maintaining safety on sets - but still noted that they didn’t think it is safe to start shooting with people beyond one’s bubble yet. But for the most part, the gigs that many performers relied on for part of their income, and as functional high-profile promotions for their personal brands, independent content, and live appearances at clubs, suddenly just vanished. Some tiny porn production outfits whose members all share the same house also kept on shooting content, while complying with pandemic restrictions, by drawing on the small pool of people in their socially distanced bubbles, Freixes adds. In mid-March, the FSC called for a shutdown of all on-set productions, in line with wider social measures underway to attempt to blunt the spread of the pandemic.Īs in any industry, not every studio complied.

These platforms have also become especially important to adult performers during the pandemic, many of whom are getting on them for the first time - because of the impact the coronavirus has had on traditional porn production studios. Hunger for this sort of access and content is especially keen when we all feel anxious and isolated, he adds. Many of these viewers are likely seeking “the twin pillars of authenticity and intimacy,” which Freixes says drive most porn sales, and which these sites provide through direct communications with stars and, by offering troves of self-shot and seemingly raw content. ( A shocking number of articles, all published in May, have chronicled this rise.) That site reportedly netted 3.5 million new subscribers in March, got a shout out in a Beyonce song in April, and claimed that it was receiving 200,000 new users every day in May. Perhaps the most striking trend of the pandemic has been the massive growth of premium adult fan sites, like OnlyFans. It may even force some out of business for good. And that upheaval has left certain categories of content, producers, and performers struggling to stay afloat.

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The pandemic has “radically restructured the industry,” says Mike Stabile of the Free Speech Coalition (FSC), an industry advocacy group. Yet for all these success stories, not every part of the porn world is thriving right now. And performers like Carmen Valentina tell Mashable that sales of their content have “doubled, even tripled, on some platforms” since the current crisis set in as well. Adult site payment processors “have reported historic high profits” over the same time period, says Alejandro Freixes of the industry trade publication XBiz. The stress, isolation, and boredom of lockdown life have prompted huge spikes in overall porn site traffic in recent months, with viewership up by at least 20 percent at some points this spring over the same time periods last year. The adult industry as a whole has done surprisingly well during, and in many ways thanks to, the coronavirus pandemic. August 8 is International Female Orgasm Day, and we're celebrating with an entire week dedicated to exploring the business and pleasure of porn.

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